Point: Brand Marketing Agency

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fashion to finance, have equally manifested a unique understanding at POINT on how to build a modern brand.

POINT is everything but your traditional agency, in the sense that alongside a dynamic in-house copy-writing and marketing team, POINT takes ownership of projects from start to finish, given a realistic approach to companies’ respective budget and bandwidth limitations. POINT in many ways functions as an extension of your in-house marketing team.

POINT is a Brand Marketing Agency based in Scotch Plains, New Jersey, launched through L&B Printing; an award-winning marketing organization delivering value and experience with brands all over the country.

With individualistic experiences coming from a client perspective and fast paced companies, POINT understands client needs from a modern agency standpoint in today’s digital world.

Experiences in working with disruptive start-ups, direct-to-consumer brands, plus backgrounds in a range of fields from

 

Point is obsessed with success of your business, your biggest fan.

We’re a little bit like your mother, but we’re cheaper than therapy

 

CREATIVE

Concepting
Copywriting
Design
Collateral
Packaging
Digital, Broadcast & Print
Brand Identity
Direct Response

MEDIA SERVICES

Integrate Paid, Earned & Owned Channels
Research
Buying & Planning
Stewardship
Digitial Tech
Social
Promotions & Partnerships
Community Management


BRAND

Brand Positioning
Brand Communications
Strategy & Planning
Brand Metrics & Analytics
Brand Architecture
Research, including Creative Testing

BUSINESS STRATEGY

Business Model Refresh
Membership Strategy/Value Proposition
Product and Service Development
Young Member/Millennial Strategies
Organizational Redesign
Research


TECHNOLOGY

Technology Infrastructure
Consulting
UI & UX Design
SEO
Responsive & Mobile Websites
Marketing Automation
Content Management Systems
Digital Asset Management
Ad Builder Platforms
Social Programs & Apps
eCommerce

MARKETING

Membership Brand
Development
Member Acquisition & Renewal
Product & Service Marketing
Membership Relationship
Management (CRM)
Research
 


PLANNING & EXECUTION

Business & Operational Planning
Strategy Road Mapping
Member Journey Mapping
Organizational Change
Management
New Product Launch
Brand Voice

SPECIALTIES

Brand Marketing
Social Media
Brand Strategy
Influencer Marketing
Content Strategy
Brand Experiential Events
 

 

Our Difference

At POINT, we believe in transparency. In the perfect customer <> client, brand <> brand relationship, having clarity, trust, and communication is critical. When we say we believe in your message, and honor your values, we incorporate our own integrity so your expectations are exceeded; not broken.

If there is something we can’t do, we will tell you and also come to the table with a strategy to solve it. Sometimes the needs of your business change. Issues of starting up become issues of complexity and scale. We evolve with you and keep each other accountable. POINT isn’t just an agency passionate about getting your brand in front of leads and creating experiences for your customers. POINT is a partner in your growing organization.

 

Contact Us

Every brand needs a different approach. Whether your needs require a gentle approach to supplement your current in-house marketing team, or if you need us to be your marketing team – we have got you covered. Let's learn a bit about each other and see if we fit. 

 

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