Point: Brand Marketing Agency
fashion to finance, have equally manifested a unique understanding at POINT on how to build a modern brand.
POINT is everything but your traditional agency, in the sense that alongside a dynamic in-house copy-writing and marketing team, POINT takes ownership of projects from start to finish, given a realistic approach to companies’ respective budget and bandwidth limitations. POINT in many ways functions as an extension of your in-house marketing team.
POINT is a Brand Marketing Agency based in Scotch Plains, New Jersey, launched through L&B Printing; an award-winning marketing organization delivering value and experience with brands all over the country.
With individualistic experiences coming from a client perspective and fast paced companies, POINT understands client needs from a modern agency standpoint in today’s digital world.
Experiences in working with disruptive start-ups, direct-to-consumer brands, plus backgrounds in a range of fields from
Point is obsessed with success of your business, your biggest fan.
We’re a little bit like your mother, but we’re cheaper than therapy
Digital, Broadcast & Print
Integrate Paid, Earned & Owned Channels
Buying & Planning
Promotions & Partnerships
Strategy & Planning
Brand Metrics & Analytics
Research, including Creative Testing
Business Model Refresh
Membership Strategy/Value Proposition
Product and Service Development
Young Member/Millennial Strategies
UI & UX Design
Responsive & Mobile Websites
Content Management Systems
Digital Asset Management
Ad Builder Platforms
Social Programs & Apps
Member Acquisition & Renewal
Product & Service Marketing
PLANNING & EXECUTION
Business & Operational Planning
Strategy Road Mapping
Member Journey Mapping
New Product Launch
Brand Experiential Events
At POINT, we believe in transparency. In the perfect customer <> client, brand <> brand relationship, having clarity, trust, and communication is critical. When we say we believe in your message, and honor your values, we incorporate our own integrity so your expectations are exceeded; not broken.
If there is something we can’t do, we will tell you and also come to the table with a strategy to solve it. Sometimes the needs of your business change. Issues of starting up become issues of complexity and scale. We evolve with you and keep each other accountable. POINT isn’t just an agency passionate about getting your brand in front of leads and creating experiences for your customers. POINT is a partner in your growing organization.
Every brand needs a different approach. Whether your needs require a gentle approach to supplement your current in-house marketing team, or if you need us to be your marketing team – we have got you covered. Let's learn a bit about each other and see if we fit.